Bounce rate. Just about everyone in the analytics field will tell you that a low bounce rate is good. And they are, by-and-large, right. In pretty much every conceivable scenario, you’ll be better off having a lower bounce rate rather than a higher one. Yet this doesn’t mean you should panic when your bounce rate starts to increase. In fact, sometimes it should be expected, and you can even take it as evidence that your efforts are succeeding.